Congratulations to Sabrina Parsons and Palo Alto Software!
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In this eBook, we cover 5 of the key steps to securing media coverage: Build your media list, develop content, package content, draft your pitch, follow-up. Also included: a few of our favorite (free) tools for media outreach, press kits, & more.

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About Us
Claire Topalian began helping clients develop their stories in 2011 and launched Cove in 2017 as a way to offer more services and capabilities. Mitchell Cuevas is the mind behind Cove Labs and an expert at the intersection of marketing and technology.

Each Cove account is led by Claire & Mitchell with additional support from a team of experienced writers, researchers, & marketing strategists.
Claire Topalian
Head of PR, Principal
Claire is passionate about helping companies find their voice, hone their best story, and connect with the right communities using smart, agile tactics.

Ask Claire about: PR, Brand Messaging, Internal + External Communications, Content Strategy, & Growth Marketing.
Mitchell Cuevas
Head of Labs, Principal
Mitchell's sweet spot is the intersection between marketing and technology. He's helped to bring countless ideas from the drawing board to mobile screens, campaigns, websites, and more.

Ask Mitchell about: Interactive campaigns, Website Builds, Growth Marketing, Mobile App Development, and Process Optimization
Kat Bakhmetyeva
Director of Content Strategy
Kat is a master storytelling with a mind for strategic content. She's an expert at research and content development for a variety of industries. Kat also supports Cove clients with social media strategy and influencer management.

Ask Kat about: Content Strategy, Influencer Marketing, Social Media & PR